In the early days of the web, when sites were still novel and not everyone had a website, they could be used to attract business. People would hear about your site and go look at it, just to see what a website was.
Today, however, the web is running over with great sites, shabby sites and everything between. You have to work to get people to your website–they are now destination spots rather than billboards.
If you construct a site that is one big advertisement, you will still have to work to get people there. They read the ad and click on to the next site. So it had better be a good ad!
Or, you could do something more. Give your visitors something of value. This could be a free download, but that’s not exactly what I’m talking about. Give them valuable content, entertain them, teach them, inspire them – do something that changes their lives for the better.
Then they come back for more.
Now you can sell your product courteously, aggressively or whatever suits your personality and clientelle. And you’re selling it to people who already know they like what you have to offer.
Review your website, make a list of every benefit you provide a visitor. Then go to a few of your favorite sites and do the same. Lightbulbs should turn on in your head.